SHOPTALK,
UNWRAPPED.
The field manual for anyone who's done eight of these, can name every DTC founder in fresh Common Projects, and knows Mandalay Bay's carpet by touch.
We roast the buzzwords — retail media network, unified commerce, "the store of the future" — never the operators actually shipping SKUs.
Next drop
Shoptalk Spring
Mar 22–24, 2027 · Mandalay Bay, Las Vegas
2024 · Booth 812
"Six vendors on the same 40x40 said the phrase 'unified customer view.' Two of them meant the same thing."
2023 · Track 3 · 2:15pm
"Panelist described a 'closed-loop retail media flywheel' using a slide that was, on inspection, a circle."
2022 · Delano lobby, 11pm
"Overheard: 'Composable, but not too composable. The board doesn't like it when things move.'"
Feature 001 — Buzzword or Real Category?
Buzzword or Real Category?
Real Shoptalk session title, or AI hallucination? Some of these appeared on the main-stage agenda. Some got made up by a model trained on eight years of investor decks. Guess which is which.
“Neurosymbolic Personalization at the Category Level”
Feature 002 — Blather Calendar
The Blather Calendar.
Five events. Fourteen months. One festival circuit for retail's full-time attendees. Live countdowns below.
Every stop on the Shoptalk multiverse
80
days
Official ↗Groceryshop
Sep 22–24, 2026 · Las Vegas · Mandalay Bay
CPG execs. Retail media pitches. Endless cold brew.
87
days
Official ↗Shoptalk Fall
Sep 29 – Oct 1, 2026 · Nashville · Music City Center
Buyers, planners, and 2027 strategy drafts in bourbon country.
213
days
Official ↗Shoptalk Luxe
Feb 2–4, 2027 · Abu Dhabi
Luxury houses, private clienteling, sand between the pixels.
261
days
Official ↗Shoptalk Spring← main event
Mar 22–24, 2027 · Las Vegas · Mandalay Bay
The big one. 10,000+ trailblazers. 180+ speakers. One carpet.
332
days
Official ↗Shoptalk Europe
Jun 1–3, 2027 · Barcelona
Same show, better espresso.
Not affiliated. Just tracking. See also in Vegas for what else is happening the same week.
Feature 003 — Announce an RMN
Announce a retail media network.
Everyone else has one. Click the button. Yours will sound just as differentiated.
For pitch-deck use only. Not investment advice. Also not real.
Click to invent a retail media network. It will sound completely real.
Enlist
Get the dispatch before the show.